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    Privacy Policy

    Last updated: October 16, 2026. How 64Plus collects, uses, and safeguards your information.

    Your privacy matters. This policy explains, in plain language, what data we collect, why we collect it, and the choices you have when using 64Plus.

    1. Introduction

    64Plus LLC ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your information when you use 64Plus (the "Service").

    By accessing or using the Service, you agree to the practices described in this Policy. If you do not agree, please do not use the Service.

    2. Information We Collect

    We collect only the information needed to provide a clear, helpful experience:

    Information you provide:

    • Account details (name, email) when you sign up.
    • Conversation inputs you send to 64Plus.
    • Optional information you submit via support, contact, or demo request forms.
    • Optional personalization you choose to save: your medications, your doctors, your assessment answers, and the ZIP code, state, and county you enter to see plans for your area.

    Information collected automatically:

    • Device, browser, language, and approximate location.
    • Usage events (pages viewed, features used, session duration).
    • Cookies and similar tracking technologies.

    64Plus is an educational platform, not a healthcare provider or insurer, and we are not a HIPAA covered entity, so we never receive medical records, claims, or insurance files. If you choose to save details such as your medications, your doctors, or your assessment answers, they are stored encrypted in your private account, used only to personalize your experience, never sold, and you can remove your saved doctors and medications anytime from My Doctors & Drugs. There is never a need to share payment card numbers in conversations; all payments run through Stripe.

    Looking for quick answers? See the Security and Privacy FAQ.

    3. How We Use Your Information

    We use the information we collect to:

    • Operate, maintain, and improve 64Plus.
    • Personalize responses and content for your situation.
    • Respond to questions, feedback, and support requests.
    • Monitor for abuse, fraud, and security incidents.
    • Comply with legal obligations.

    We never sell your personal information, and we never use your conversations to advertise insurance plans to you.

    4. Sharing of Information

    We may share information only in the following limited cases:

    • Service providers who help us operate the platform (e.g., hosting, analytics, AI infrastructure) under strict confidentiality.
    • Employer / group sponsors in aggregate, de-identified form only — never individual conversations.
    • Legal compliance if required by law, subpoena, or to protect rights, safety, and property.
    • Business transfers in connection with a merger, acquisition, or sale of assets.

    5. Cookies & Tracking Technologies

    We use cookies and similar technologies to remember preferences, keep you signed in, measure performance, and improve our Service.

    You can control cookies through your browser settings. Disabling certain cookies may limit your ability to use some features of 64Plus.

    Meta Pixel and Conversions API

    On its public pages, such as the home page, the resource pages and the blog, 64Plus uses the Meta Pixel and Meta's Conversions API so we can see whether our ads on Facebook and Instagram bring people to 64Plus. They are never used inside your account, your conversations or your assessment.

    What is sent to Meta:

    • That a public page was visited, with its address (for example /pricing, with the campaign tags of an ad link you followed), and two actions: sending our contact form and creating an account.
    • The technical details that come with any visit to a website: your IP address, your browser's description of itself (its user agent), and the values of Meta's own cookies (_fbp and _fbc) when your browser has them.

    What is never sent:

    Anything about your health, the plans you look at or save, your prescriptions, your doctors, your assessment answers or your conversations, or anything you type.

    If your browser sends the Global Privacy Control signal, the Meta Pixel does not load and nothing is sent to Meta.

    We also ask Meta to limit how it uses this information (Meta's Limited Data Use), which Meta applies in the US states whose privacy laws call for it.

    This site has no setting for the Meta Pixel. To limit how Meta uses this information for its ads, use the ad settings of your Facebook or Instagram account, or your browser's privacy settings.

    6. Data Security & Retention

    We use industry-standard administrative, physical, and technical safeguards — including encryption in transit and at rest — to protect your information.

    We retain your data only for as long as necessary to deliver the Service, comply with legal obligations, resolve disputes, and enforce our agreements. You can request deletion of your account and data at any time.

    7. Your Rights & Choices

    Depending on where you live, you may have the right to:

    • Access, correct, or delete your personal information.
    • Object to or restrict certain processing.
    • Request a copy of your data in a portable format.
    • Withdraw consent at any time.

    To exercise any of these rights, email us at support@64plus.org.

    8. Children's Privacy

    64Plus is intended for adults (18+). We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.

    9. Changes to this Policy

    We may update this Privacy Policy from time to time. Material changes will be posted on this page with a revised "Last updated" date. Your continued use of the Service after updates take effect constitutes acceptance of the revised Policy.

    10. Contact Us

    For privacy-related questions, requests, or concerns, contact us: